Start by building relationships with fellow wedding vendors such as
event planners and photographers. To build credibility, offer complimentary makeup services to show them your work first-hand.
Give them a few of your business cards to encourage referrals.
Attend wedding shows and be prepared with a portfolio of your work. This is a great way to network with other artists, get inspired and meet soon-to-be brides.
STAY ON YOUR TOES
Keep current on the latest products, trends and techniques.
The savvy bride will always ask questions and test you, especially at the makeup trial. Being on top of your game will not only impress her,
but will make you more confident and empowered.
A must! It’s unreal how many brides are surfing social media in search of makeup artists and hair stylists. Create Instagram, Facebook, Twitter and Pinterest accounts and post your work on a regular basis — this will make people want to follow you to see your beautiful imagery and goings on.
Call around to check what other makeup artists in your area are charging for bridal makeup. Price yourself too low and some brides will be unsure if you're qualified enough. Price yourself too high and people might pass you up for someone more affordable. Pricing can be tricky, so do your research to stay competitive.
When working with the whole wedding party, develop a good rapport with the bridesmaids and mother of the bride; they are a great referral source.
Return phone calls and emails promptly, show up on time and keep
to a schedule. By being a reliable resource, you will make it clear
you are someone who can be counted on.
After the wedding, send a handwritten thank you to the bride and
her bridesmaids to thank them for their business.
This will keep you top of mind so they will refer you to friends.
Did you have a bride who was particularly happy with your work?
Ask her to write a positive review on Yelp, the Wedding Bee boards or local bridal forums. Testimonials by past customers are golden endorsements.
Sign up for a bridal workshop at the TEMPTU showroom in New York City or Los Angeles. The perfect way to improve your wedding makeup artistry is to learn from the best in the business!